BizBuzz™ Lemonade Coffee is the entrepreneur’s drink that supports our youth entrepreneur programs. It’s an opportunity for coffee shops, bars, restaurants and event producers to make big bucks while giving back to the community. Become a “Profit to SHARE” Partner!
BizBuzz: The Entrepreneur’s Drink
Make a Profit While Supporting Youth Entrepreneurs! As a BizBuzz™ Partner, you’ll gain access to the proprietary BizBuzz™ Lemonade Coffee recipe in exchange for donating 20% of your BizBuzz sales to the BizGym Foundation.
Your donations support Lemonade Alley. Lemonade Alley is a project-based youth entrepreneur challenge where teams of K-12 students build a mall of lemonade stands. At the one-day competition, teams invent lemonade recipes, build stands and sell lemonade to raise the most for the charities of their choices.
This program also supports BizzyB, a new project-based learning platform that offers youth entrepreneur business adventure challenges to engage students and teach them how to be helpful and giving.
Your 8X Profit Margin
Assuming $5/serving, $0.50 food cost and a 20% donation, you gross $3.50 per serving. That’s an 800% profit margin AFTER your donation! The margin is so good that you might consider donating an even higher percentage. For example, a 30% donation means you still walk away with a 700% margin. Plus your karma points will hockey stick. As a BizBuzz™ Partner, you’ll be appreciated and admired as you do the right thing and delight palates. Here’s how the BizBuzz™ Recipe Program works for you:
- $5-6/serving: This recipe presents as gourmet. It’s interesting and begs to be tasted. It delights and out performs expectations. It supports a good cause. And its so satisfying that repeat business is guaranteed. On price, we recommend a 10oz serving for $5-6/glass. Refills at $4 might make sense as these go down really fast and most are left wanting more.
- 9% Food Cost: Typical cost is 50 cents per serving.
Existing Sales Protected: A premium price point is recommended to protect your existing sales from being diluted. Curiosity seekers will try this drink at higher prices. If they like it, their raving will encourage others to try it.
Premium, Yet Easy: BizBuzz uses common coffee shop ingredients and cups in just seconds. Yet it has the flair of a high-end barista drink. To protect existing sales, small servings are recommended over ice-extended versions to justify premium pricing.
On-Going Promotions: As a BizBuzz™ Partner, you’ll enjoy on-going social media and news release mentions as an “available at” location.
BizBuzz™ Night. The Cocktail Version
We’ve also perfected a cocktail version. It’s a great way to get amped for a fun evening out. Margins for the cocktail version are even better than the day recipe: 90¢ food cost (vodka) per 6-8oz serving with a suggested price of $7-12/serving depending upon serving context.
About the BizBuzz™ Recipe
BizBuzz™ Lemonade Coffee was created September 19, 2016 as a high-octane startup drink for entrepreneurs. Says Steve Sue, BizGym Foundation Chairman and Chief Lemon Head at Lemonade Alley, “I created this drink to fuel entrepreneurial thinking and raise funds for Lemonade Alley. That meant lemonade for sure and probably coffee too. The result is a drink that tells the story of entrepreneurship.”
The recipe is like lemon meringue and coffee in a cup. BizBuzz is a metaphor for good business. The concept is zingy and zesty. It’s a unique combination. It balances sweet with sour. And it’s memorable and easy to talk about. Most of all, the end result delights and leaves customers wanting more.
Once the recipe was perfected, Steve tested it with good friend and one of the zestiest entrepreneurs on the planet, Mark Loughridge, who garnished it with the tasty name, “BizBuzz.”
As it turned out, lemonade coffee is a real thing. It has traditional roots in Europe. In America, there’s also a similar drink called the “Arnold Palmer” (lemonade and ice tea). And in the past couple years, lemonade coffees have started showing up on the east coast in places like New York and Washington DC. So lemonade coffee isn’t so far-fetched. And now, Steve elevates the combination with an innovative cappuccino-like cream zest that sits atop a symphony of refreshing and satisfying notes. Cupped in either a tall glass or coffee mug, the concoction is a feast for the eyes with garnishes of frozen coffee cubes and a twist of lemon.
Says Steve, “Combining common things in uncommon ways demonstrates the beauty of innovation. Most people turn their noses up at idea of lemonade and coffee. They assume the result will be weird or lame. But the recipe seeks to disrupt and change people’s thinking. When I make tasters, I see mostly quickly drained glasses, sparkly-eyed smiles and entrepreneurs ready to buzz into action.”
So, baristas and mixologists, start your coffee makers and lets do some good together!